Words should mean something.

You can have a relationship with words that is mercenary.
Barter, negotiate, re-frame, edit.

It's all about the bottom line. It's all about the cut. 

When you consume a diet of tainted messages, it tastes like ashes and dust and eventually, you become skeptical of all words. Nothing sounds good anymore. 

But, it is possible to have a redemptive relationship with letters, sounds and meanings. If you know the Origin, the Logos, then words receive the breath of life and <exhale> they carry the fragrance of hope to weary hearts.

No longer manipulated, they are pure.
No longer contorted, they are free.
No longer garishly painted, they are beautiful.

When you hear words redeemed, they sparkle and your senses light up and you feel like you're on the Emmaus road, "Didn't our hearts burn within us?"

Value words.
Words have value.